Senior Analyst, Search Marketing Job at Publicisgroupe, San Francisco, CA

RDR3aWRnS01ONjlOZFdLaCthZVJuOTlzZVE9PQ==
  • Publicisgroupe
  • San Francisco, CA

Job Description

Company description Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. Overview As a Senior Analyst, you’ll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC). Working with Google, Microsoft, and Yahoo (among others), you’ll assist with the strategy, planning and reporting for Digitas clients. Responsibilities Serving as the primary contact in fielding SEM challenges, solving issues to achieve (and exceed) campaign goals Building and presenting concise program readouts of performance towards key business metrics Holistic SEM management including keywords development, ad creative & strategy, trafficking recommendations, optimizing programs towards key business goals and reporting Actively participating in meetings and proactively identifying campaign opportunities, challenges and issues Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing. Translating campaign/client goals into strategic SEM tactics and effectively executing those tactics against the client’s strategy Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues Monitoring emerging industry trends and summarizing them for internal and external stakeholders Leveraging and developing proficiencies with SEM platforms, tools and resources Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions Develop performance forecasts, budget allocations and providing data-based rationale for these recommendations Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion Consistently demonstrating positive impact with clients, internal teams, capability and outside vendor Qualifications We’re looking for strong, impactful work experience, which typically includes: A four-year degree, and 2 to 4 years of analytical or digital marketing experience, preferably in SEM Strong ability to work closely within a team structure to problem solve, prioritize and manage time effectively Advanced skills within Google Ads, Bing Ads, and 3rd Party tools such as Google SA360 Strong client management and presentation skills Expertise in managing numbers and proficiency in executing approved media buys A firm pulse on the media marketplace and to provide insights into campaign results A detail-oriented and organized approach to achieving objectives Solid quantitative and research skills, and proven data interpretation capability Strong communication skills – you’re clear and thorough, yet concise A passion for our industry, building relationships and a desire to contribute to a team Exudes confidence and won’t hesitate to connect with folks throughout the organization to get the job done right Got what it takes? We’d love to hear from you. Additional information Compensation Range: $72,450 - $90,620 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be January 31, 2025. All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr Publicisgroupe

Job Tags

Temporary work, Work experience placement, Freelance,

Similar Jobs

Kowalski's Markets

Deli Associate Edina Job at Kowalski's Markets

What to expect: Kowalski's deli is a face-paced and high customer service department. Our deli associates are inviting and service-minded while reaching our professional sanitation and cleanliness standards that keep our full-service deli fresh and worthy of...

Signature Aviation

Airframe and Powerplant Technician III - GSO-MRO Job at Signature Aviation

JOB DESCRIPTION The Airframe and Powerplant Technician III generally inspects, repairs, overhauls, upgrades and cleans aircraft. A&Ps also provide for the general and routine maintenance and do so in accordance with all Federal Aviation Administration regulations, ...

CO-MHAR, Inc.

Certified Peer Recovery Coach (Part Time) Job at CO-MHAR, Inc.

Job Type Part-time Description COMHAR is looking for Peer Support Recovery Coach for its HOPE PROGRAM who will facilitate the individual recovery process by being supportive in promoting and educating the availability of services in the community. The Peer... 

Destinee Travel

Travel Agent - Work From Home Job at Destinee Travel

 ...Responsibilities: ~ Book a variety of travel experiences, including cruises, Disney vacations...  ...support provided online. Comfortable working independently with minimal supervision....  ...assistance is available. No travel agent certification is required; we train the right... 

Christus Health

Healthcare Systems Analyst - Ambulatory Solutions (Apply in minutes) Job at Christus Health

 ...** _Summary:_**The Application System Analyst Senior serves as a liaison between system...  ...position mustpossess sufficient detailed healthcare knowledge and systems expertise toimplement...  ...systems. Ability to present complex data in meaningful method, i. e., charts, graphs...