Job Description

Job Description

Job Description

Job Title: Manager, Integrated Marketing
Function: Marketing

Summary

The Manager, Integrated Marketing will develop and execute digital strategies to sustain brand equity and drive market share. This role requires a deep understanding of the brand, its target audience, and its overarching vision and direction.

Key Responsibilities

• In-Season Execution:
  • Lead product-focused storytelling and promotional events across homepage, email, and digital media.
  • Manage in-season asset briefing, linking, and promotional communication strategies.
  • Oversee cross-functional teams in developing and executing in-season assets, including giving feedback in project reviews, presenting assets to leadership, and managing updates to strategy and creative based on promotional changes.
• Collaboration:
  • Build and maintain strong relationships with cross-functional teams, including creative, CRM, commercial planning, media, merchandising, online experience, digital production, and external agencies.
• Performance Analysis:
  • Analyze performance metrics and the competitive landscape to refine marketing assets and adopt best practices.
  • Collaborate with teams to ideate and execute test-and-learn initiatives across channels.
• Product Expertise:
  • Serve as a product expert, taking assets from concept to creation.
• Support:
  • Assist the Manager with miscellaneous tasks as needed.

Key Experiences and Qualifications

• Experience:
  • 3–5 years of consumer marketing experience, with a focus on content marketing.
  • Proven ability to translate product stories into compelling, customer-centric marketing messages.
• Skills:
  • Strategic, data-driven thinker with strong analytical skills.
  • Ability to glean insights and craft narratives from data.
  • Exceptional prioritization and multitasking capabilities in a fast-paced environment.
  • Team player with outstanding interpersonal skills to foster dynamic cross-functional relationships.
  • High energy, adaptable, and comfortable with ambiguity.
  • Results-driven mindset, both individually and team-focused.
  • Self-starter with curiosity and a test-and-learn approach.
• Preferred Experience:
  • Background in fashion and retail marketing.

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